About Us

    Get to Know Tropic Greenery of Central Florida

    Over a Quarter Century of Landscaping Experience

    It seems nowadays everyone and their brother is moving to Florida and starting a landscape business. But real skill in landscaping takes more than a trade magazine subscription and a truck and trailer. Tropic Greenery is a father and sons team that has been growing their business in the green industry since 1981. We have achieved excellence through experience. We love what we do.
    Joe, Janie, Dan and Ben of Tropic Greenery

    Be sure to click here to view Tropic Greenery’s houzz profile.

    Joe Alf…
    The founder of Tropic Greenery, President and Plant Specialist. He is a Florida native. Former caretaker of the Florida Institute of Technology Botanical Garden he has represented them on PBS and the American Association of Botanical Gardens at the Center for Urban Horticulture, University of Washington. He is the past president of the Central Florida Palm Society and has been the guest speaker for the Rare Fruit Growers and numerous other garden associations.Joe Alf has a vast knowledge of local horticulture. He has an extensive private collection of palms, ornamental plants and turf varieties. Through trial and error for over forty years he has seen what plant varieties survive and flourish in Central Florida’s various climate conditions and terrains. He considers the micro-location of the plant, wind blocks, salt tolerance, known pests, new pest infestations, soil quality, water requirements, sun/shade tolerance and over thirty years of knowledge are all put into determining the correct selection, placement and care of plants.

    Dan Alf… is the Chief Operating Officer. Head of Marketing, strategic relations and advertising. Dan is  Lagoon Friendly Certified and concerned with preserving our waterways. His years of experience has made him an expert in the fields of landscape design, lighting, horticulture, turf and local plant knowledge.He is our resident imaging software technician. With a photo of your house and his expert design talent he can create a visual picture of what your landscape will look like before you make a decision.  He specializes in modern layout, Lagoon Friendly, Zeroscapes, tropical and commercial projects Dan is our heavy machine operator as well as our resident imaging software technician.Dan offers site work, excavator services, sea walls, drainage, and land clearing. (321) 614-5203. 

    Benny Alf…is  Vice President   Head of Sales and Operations for Commercial Maintenance, Account Manager and Quality Control. Ben was born and raised into the Lawn and Landscape industry and is also a Florida Native. His upbringing in Melbourne drives Ben with an authentic desire to see Tropic Greenery succeed. Ben is extremely passionate about what he does and loves Tropic Greenery’s mission to create promising jobs to grow the community while getting to beautify and maintain local properties as well. Ben has years of experience in operating a business and strives to make Tropic Greenery the most efficient and productive company in Brevard County by constantly trying and measuring new systems in the company’s day to day operations while assuring that the customer is always put first.

    Janie Alf… Janie was raised in an Air Force family and settled in Florida in 1971. Brevard Community College Graduate. Married to Joe Alf for over thirty five years she manages the office at Tropic Greenery. From business licenses, dig orders, monthly invoicing and statements, accounting, contracts, advertising, legal requirements and all the technical knowledge to get you what you need faxed, scanned, mailed or emailed. Mother of four sons and fifteen grandchildren.

     

    Lindsey Alf… Brings 10 years of finance and accounting experience to Tropic Greenery,Dan and Lindsey Alfwhere she consults and liaises between the operations and management team, to ensure operational efficiencies and best practices. Lindsey graduated from Florida State University with a Bachelor of Science in Finance, and from the University of Central Florida where she received her MBA. She worked as a finance professional at Harris Corporation following graduation, before joining Paxen Learning Corporation in 2010, where she currently resides as their Vice President of Finance. Lindsey is married to Dan Alf.